It is one of the best-selling albums in Gaon Chart history, with over 2.2 million copies sold as of April 2020. It won the grand prize at the 32nd Golden Disc Awards in the Physical Category on January 11, 2018, and went on become BTS' highest-selling album at the time, surpassing Wings (2016). The album also had the second highest monthly sales in the history of the Gaon Chart, and was the first in 16 years to exceed 1.2 million copies sold since g.o.d's fourth album Chapter 4 (2001).
According to the monthly Album Chart, released on October 14, the album was the highest-selling release of September 2017, with 1,203,533 copies sold since its release on September 18. The EP debuted at number one on the South Korean Gaon Album Chart, while its lead single "DNA" debuted at number two on the Gaon Digital Chart-all tracks from the EP also placed in the top 40 of the chart. Love Yourself: Her recorded 1,051,546 stock pre-orders during the period dated August 25–31, making BTS the first K-pop group to reach and cross one million pre-orders with a single album. Sonically, the EP served as "a dual exploration of the group's electro-pop and hip-hop leanings". Within the larger narrative, Love Yourself: Her described the joy and happiness of falling in love. "Love Yourself" series which sought the enlightenment of self-love through the " 起承轉結" (Korean: 기승전결 RR: Giseungjeongyeol) narrative sequence of "beginning, development, turn, and conclusion." In the narrative sequence, the EP represented the "承," or "development" of the series and is considered by RM to be one of the major turning points in BTS' career. Sonically, the EP served as "a dual exploration of the group's electro-pop and hip-hop leanings," with the first half consisting of "dance tracks that emphasize the group's vocals" while in the second half "the act's hip-hop side arrives in livering powerful rap performances." In the 24 hours after release, the "DNA" music video had been viewed 21 million times, becoming the first K-pop group music video to reach over 20 million views in 24 hours. On September 18, the album was released alongside the music video for its lead single, "DNA". Love Yourself: Her is the first album to be released since BTS revealed their new "brand identity" on July 4, 2017, complete with a new, simplified logo.
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